The Problem
Ivy League Training & Sales has been certifying forklift and aerial lift operators for over 35 years — with 37,000+ operators certified nationwide. But their online presence didn't reflect that credibility. They needed a professional site that communicated OSHA compliance authority, generated leads, and worked across devices.
The Approach
Built a multi-page static site on Cloudflare Pages with a focus on trust signals and conversion. Every design decision pointed toward credibility: OSHA compliance messaging front and center, structured data for search engines, testimonials from real operators, and clear service breakdowns for on-site certification.
The architecture was intentionally lightweight — static HTML/CSS/JS, no framework overhead, sub-second load times. Lead capture forms were integrated without third-party bloat, and the entire site was built to be maintained without a CMS.